Arc’s PeopleShop study delivers invaluable GCC Shopper insights

Sep 2016

Arc’s PeopleShop study delivers invaluable GCC Shopper insights

Raja Sowan and Ahmad Abu Zannad share their insights about the motivations and behaviour patterns of GCC shoppers. Learn more about the PeopleShop study that is leading the way in shopper engagement.

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You Are Much More Than What You Think You Are

Aug 2016

You Are Much More Than What You Think You Are

If you were asked to introduce yourself, what would you say? What defines you?

Karl Salibi, our Executive Regional Head of Strategy, explores the opportunities that create your multi-dimensional self.

Read on to find out more.
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Think before you Analyse

Aug 2016

Think before you Analyse

There are many instances where big data, and consequently, message personalisation, regardless of how accurate these may be, simply don’t work.

What’s really unfortunate is that most marketers have chosen to put aside an entire scientific field that can guide them as to when to personalise, and when not to, because they are much too fascinated and distracted by the lure of data maps, personalisation, engagement, and interactivity.

Ahmad Abu Zannad, our Regional Strategy Director, explores the often neglected field of using psychology for uncovering insights.

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Protecting Young Eyes

Jun 2016

Protecting Young Eyes

In 10 years, half the world's population will suffer from myopia.

Today, 1 in 10 children suffer from vision problems and a large part of the problem is that they are using their digital tablets incorrectly.

Here is what we did to tackle the problem.
Colbert’s Legacy

Jun 2016

Colbert’s Legacy

Jean Baptiste Colbert, the Finance Minister for France during the reign of King Louis XIV, has gone down in history as a hardworking, fiercely loyal and devoted subject to the Sun King, but has left a terrible legacy. Ironically, well-intentioned as Colbert may have been, he has created a system and a reflex that continues to plague organisations during economic downturns.

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Activating data in the activation world Close

May 2016

Activating data in the activation world

An Arc Leo Burnett think piece on how research data coupled with a deep understanding of human behavior can help inform the way Brands need to talk to people, engage with shoppers, and influence their purchase decision along their path to purchase.

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Ad Agencies: De-commoditise the ad industry

May 2016

Ad Agencies: De-commoditise the ad industry

In a landscape where clients are looking for different solutions and ad agencies are suffering from a lack of differentiation and the threat of disruptive new entrants, agencies need to avoid commoditisation by reinventing the business model, creating more value to clients and capturing the next wave of growth.

Check this article by Ahmad Abu Zannad
Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Apr 2016

Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.

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