Protecting Young Eyes

Jun 2016

Protecting Young Eyes

In 10 years, half the world's population will suffer from myopia.

Today, 1 in 10 children suffer from vision problems and a large part of the problem is that they are using their digital tablets incorrectly.

Here is what we did to tackle the problem.
Colbert’s Legacy

Jun 2016

Colbert’s Legacy

Jean Baptiste Colbert, the Finance Minister for France during the reign of King Louis XIV, has gone down in history as a hardworking, fiercely loyal and devoted subject to the Sun King, but has left a terrible legacy. Ironically, well-intentioned as Colbert may have been, he has created a system and a reflex that continues to plague organisations during economic downturns.

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Activating data in the activation world Close

May 2016

Activating data in the activation world

An Arc Leo Burnett think piece on how research data coupled with a deep understanding of human behavior can help inform the way Brands need to talk to people, engage with shoppers, and influence their purchase decision along their path to purchase.

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Ad Agencies: De-commoditise the ad industry

May 2016

Ad Agencies: De-commoditise the ad industry

In a landscape where clients are looking for different solutions and ad agencies are suffering from a lack of differentiation and the threat of disruptive new entrants, agencies need to avoid commoditisation by reinventing the business model, creating more value to clients and capturing the next wave of growth.

Check this article by Ahmad Abu Zannad
Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Apr 2016

Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.

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Almarai partners with Leo Burnett KSA to create an online film that is breaking records! Close

Apr 2016

Almarai partners with Leo Burnett KSA to create an online film that is breaking records!

Almarai, the largest producer of dairy products in the Arab world, has created an internet sensation by launching a poignant film on the highly sensitive issue of breastfeeding. In partnership with Leo Burnett KSA, who created the film, Almarai launched the campaign in early February and the rest is history.

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Leo Burnett makes an impact at Dubai Lynx 2016!

Mar 2016

Leo Burnett makes an impact at Dubai Lynx 2016!

We had a commanding presence at the Dubai Lynx this year, thanks to the coordinated efforts of a solidly committed and hard working team from our office.

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Leo Burnett MENA Scores Two Grand Prix at Dubai Lynx 2016

Mar 2016

Leo Burnett MENA Scores Two Grand Prix at Dubai Lynx 2016

Leo Burnett MENA won big at Dubai Lynx, taking home 2 Grand Prix, four gold, nine silver and 11 Bronze. Our Emoji booth, #MyLeoLynx, and Ali Amarsy’s presentation, Think Like An Indian Aunty, also stole the show!

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