Activating data in the activation world Close

May 2016

Activating data in the activation world

An Arc Leo Burnett think piece on how research data coupled with a deep understanding of human behavior can help inform the way Brands need to talk to people, engage with shoppers, and influence their purchase decision along their path to purchase.

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Ad Agencies: De-commoditise the ad industry

May 2016

Ad Agencies: De-commoditise the ad industry

In a landscape where clients are looking for different solutions and ad agencies are suffering from a lack of differentiation and the threat of disruptive new entrants, agencies need to avoid commoditisation by reinventing the business model, creating more value to clients and capturing the next wave of growth.

Check this article by Ahmad Abu Zannad
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Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Apr 2016

Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.

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Almarai partners with Leo Burnett KSA to create an online film that is breaking records! Close

Apr 2016

Almarai partners with Leo Burnett KSA to create an online film that is breaking records!

Almarai, the largest producer of dairy products in the Arab world, has created an internet sensation by launching a poignant film on the highly sensitive issue of breastfeeding. In partnership with Leo Burnett KSA, who created the film, Almarai launched the campaign in early February and the rest is history.

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Leo Burnett makes an impact at Dubai Lynx 2016!

Mar 2016

Leo Burnett makes an impact at Dubai Lynx 2016!

We had a commanding presence at the Dubai Lynx this year, thanks to the coordinated efforts of a solidly committed and hard working team from our office.

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Leo Burnett MENA Scores Two Grand Prix at Dubai Lynx 2016

Mar 2016

Leo Burnett MENA Scores Two Grand Prix at Dubai Lynx 2016

Leo Burnett MENA won big at Dubai Lynx, taking home 2 Grand Prix, four gold, nine silver and 11 Bronze. Our Emoji booth, #MyLeoLynx, and Ali Amarsy’s presentation, Think Like An Indian Aunty, also stole the show!

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Leo Burnett Chicago brings Van Gogh’s “The Bedroom” to life

Feb 2016

Leo Burnett Chicago brings Van Gogh’s “The Bedroom” to life

After more than 100 years apart, Van Gogh’s three paintings of “The Bedroom” come together at the Art Institute of Chicago marking the first time in North American history that all three works have been displayed side-by-side.

To commemorate the occasion and celebrate the Van Gogh exhibition launching at the museum on February 14, Leo Burnett Chicago built a full-scale, livable model of Van Gogh’s infamous "The Bedroom." Art fans will be able to book two nights in the replica bedroom on Airbnb.

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Leo Burnett Beirut recognized by Contagious as one of the best and bravest agencies on the planet!

Feb 2016

Leo Burnett Beirut recognized by Contagious as one of the best and bravest agencies on the planet!

Contagious announced its list of Contagious Pioneers 2016 – their ranking of the agencies from around the globe that consistently set the standard for excellence and innovation in marketing – and Leo Burnett Beirut ranked right up there with the best in the world!

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