An Arc Leo Burnett think piece on how research data coupled with a deep understanding of human behavior can help inform the way Brands need to talk to people, engage with shoppers, and influence their purchase decision along their path to purchase.Watch
In a landscape where clients are looking for different solutions and ad agencies are suffering from a lack of differentiation and the threat of disruptive new entrants, agencies need to avoid commoditisation by reinventing the business model, creating more value to clients and capturing the next wave of growth.Check this article by Ahmad Abu Zannad
Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.More Info
Almarai, the largest producer of dairy products in the Arab world, has created an internet sensation by launching a poignant film on the highly sensitive issue of breastfeeding. In partnership with Leo Burnett KSA, who created the film, Almarai launched the campaign in early February and the rest is history.Watch / More Info
After more than 100 years apart, Van Gogh’s three paintings of “The Bedroom” come together at the Art Institute of Chicago marking the first time in North American history that all three works have been displayed side-by-side.
To commemorate the occasion and celebrate the Van Gogh exhibition launching at the museum on February 14, Leo Burnett Chicago built a full-scale, livable model of Van Gogh’s infamous "The Bedroom." Art fans will be able to book two nights in the replica bedroom on Airbnb.More Info
Contagious announced its list of Contagious Pioneers 2016 – their ranking of the agencies from around the globe that consistently set the standard for excellence and innovation in marketing – and Leo Burnett Beirut ranked right up there with the best in the world!More Info