21st Dec 2014
On Friday night, at the Global Cristal Festival's fourth and last gala ceremony in Courchevel (France), Leo Burnett Beirut came 2nd in the Agency of the Year global rankings, after Publicis France (1st), and before Marcel Paris (3rd), Leo Burnett Paris (4th), Leo Burnett Toronto (5th), FCB São Paulo (6th) and BBDO New York (7th).
This came as the result of winning 13 prestigious trophies on the global stage: 2 Grands Prix, 3 Golds, 2 Silvers and 2 Bronzes, in Branded Content & Entertainment, in Digital & Mobile and in Media, for Sakker El Dekkene 'Lebanon4Sale', as well as 2 Golds and 1 Silver in Digital & Mobile and in Media, for Kafa 'Vote for us, we'll vote for you' and 1 Silver in Media for Picon/Bel 'The Next Generation Project'.
Three integrated campaigns that were the result of a fruitful collaboration and synergy between 30 people, coming from all the departments of the agency, all ignited by the same goal: to become one of the best and most innovative agencies in the world.
For more details check the full 2014 Cristal Festival Prize list.
On the same night, Leo Burnett Dubai were under the spotlight twice, with the du Tuesdays 'Too Complicated' & 'Too Depressing' winning a coveted Grand Prix, given by the Journalists, as well as a Gold in Film. The success story continues for this beautiful campaign, which has been the fruit of an unconventional and successful collaboration between a passionate team at the agency and a famous director and his co-director, both talented ex-Burnetters.
And let's not forget to mention the fantastic success of Publicis Dubai, winning their first Gold ever in an international creative competition, in Brand Culture, for Nestlé 'Maggi Diaries'!