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Sakker EL Dekkene

Beirut

In Lebanon, Corruption has been growing like gangrene … People feel they are living in a "Dekkene" - a grocery shop – where they have to bribe public administration officers even for their basic rights. The gross 'Dekkene' revenue has exceeded 4.5 billion dollars per year, the equivalent of 10% of the country's GDP. This means that one-tenth of every person's income is sucked away by corruption.

Our campaign's intention is to put pressure on Lebanese politicians to initiate change and fight corruption.

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Nawras

Oman

'Nawras Piggybacking'

Oman's telecom provider, Nawras, wanted people to test their fast Internet speed, and then buy it. We based our idea on a human insight: when people look for WiFi, they try to steal it. It's called 'Piggybacking'.

We utilized the most relevant medium: Wifi available network names. By manipulating routers to send many messages to the right people at the right time, 'Nawras Piggybacking' was created.

If people clicked on any of the newly-created network names, they'd get to test the service for free.

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Dubai

La Vache Qui Rit

Dubai

Defeat the Bad Habits: The Show

For the 4th installment of our successful "Adventures with La Vache qui rit" platform, we brought back the Bad Habit Monsters for a new, musical adventure. Millions of kids have already enjoyed the fun, and learned about good habits. And the numbers keep on growing.

Be a part of it yourself at www.albakara.com

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Dubai International Film Festival

Dubai

Leo Burnett takes over from Impact Plus, which has been handling the account for four years. Having previously worked with DIFF, Leo Burnett originally coined the festival's slogan, 'Bridging Cultures, Meeting Minds.'

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Warde

Beirut

'Quest TVC'

There's nothing like home.

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Melody Aflam

Cairo

The truth behind 'Rocky'

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Offre Joie

Beirut

In October 2012, there was a massive car bomb explosion in an area in Achrafieh (Beirut - Lebanon). This explosion not only took lives, but damaged 4 big buildings and left their residents homeless.

The explosion came after a few years of relative calm in Lebanon, leaving people completely shocked and devastated. Offre Joie is an NGO that has been rebuilding war torn areas in Lebanon since 1989, so naturally, they felt the great need to take the initiative and rebuild the torn area.

When Offre Joie approached Leo Burnett Beirut to help them generate awareness and recruit more volunteers, the idea for the campaign came naturally. It was built on the idea that their volunteers do not seek recognition.

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