Revitalising Lebanon

Nov 2016

Revitalising Lebanon

After the resounding success of his book, “Du Bonheur et des Idees”, Mr. Farid Chehab, Honorary Chairman of Leo Burnett MEA, launched its English version “Of Happiness and Ideas” with a roundtable discussion held at the American University of Beirut (AUB).

Listen in on the discussion.
Assault on Loyalty

Oct 2016

Assault on Loyalty

Like so many other values and ideals in the world that are undergoing massive change, loyalty is also being tested. Kamal Dimachkie, our Executive Regional MD explores a way forward.

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Wisdom from the mouth of babes

Oct 2016

Wisdom from the mouth of babes

Karl Salibi, our Executive Regional Head of Strategy tells us all about his what he learned from interacting with a 5 year old. Its all about the insights!

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You Are Much More Than What You Think You Are

Aug 2016

You Are Much More Than What You Think You Are

If you were asked to introduce yourself, what would you say? What defines you?

Karl Salibi, our Executive Regional Head of Strategy, explores the opportunities that create your multi-dimensional self.

Read on to find out more.
Think before you Analyse

Aug 2016

Think before you Analyse

There are many instances where big data, and consequently, message personalisation, regardless of how accurate these may be, simply don’t work.

What’s really unfortunate is that most marketers have chosen to put aside an entire scientific field that can guide them as to when to personalise, and when not to, because they are much too fascinated and distracted by the lure of data maps, personalisation, engagement, and interactivity.

Ahmad Abu Zannad, our Regional Strategy Director, explores the often neglected field of using psychology for uncovering insights.

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Leo Burnett MENA’s Mouzannar and Ghorayeb Named Most Awarded Creatives in Big Won Rankings

Jan 2016

Leo Burnett MENA’s Mouzannar and Ghorayeb Named Most Awarded Creatives in Big Won Rankings

Leo Burnett Middle East and North Africa’s (MENA) Bechara Mouzannar and Malek Ghorayeb are the most awarded chief creative officer and executive creative director in Directory’s Big Won Rankings 2015. Leo Burnett moved up from fourth place in 2014 to the No. 2 spot for top networks in the world. Four agencies made the top 20 list of agencies for creativity: Leo Burnett Beirut ranked fourth, Leo Burnett Toronto ranked 10th, Leo Burnett Sydney ranked 12th, and Leo Burnett Chicago ranked 16th.

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Leo Burnett's special greeting to you Close

Dec 2014

Leo Burnett's special greeting to you

Leo Burnett founded the Agency in challenging times, and still had the generosity of spirit to place a bowl of apples on his front desk for clients to enjoy.

It is with this can-do attitude that we look forward to 2015.

Enjoy our short film. It’s our way of celebrating the promise of the coming year, in which we shall continue to bring a fresh perspective to everything we do.

Happy 2015 to all,

The Leo Burnett MENA Team

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Leo Burnett Dubai appoints award-­winning talent as new Executive Creative Director

Nov 2013

Leo Burnett Dubai appoints award-­winning talent as new Executive Creative Director

Leo Burnett has appointed André Pereira Nassar as executive creative director of its Dubai operations following the departure of Peter Bidenko in September.

Nassar, who was previously with AlmapBBDO in São Paulo, Brazil, will take up his new position on 1 December. He will be responsible for the UAE and Lower Gulf and will work under the leadership of Bechara Mouzannar, Leo Burnett MENA’s chief creative officer, and Kamal Dimachkie, the advertising network’s executive regional managing director.

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