Almarai marks Saudi National Day

Oct 2016

Almarai marks Saudi National Day

To mark the occasion of Saudi National Day, Leo Burnett KSA produced a film on behalf of our client Almarai, celebrating the day-to-day accomplishments of its citizens in an unusual manner.

Watch the film to find out more.
Arc’s PeopleShop study delivers invaluable GCC Shopper insights

Sep 2016

Arc’s PeopleShop study delivers invaluable GCC Shopper insights

Raja Sowan and Ahmad Abu Zannad share their insights about the motivations and behaviour patterns of GCC shoppers. Learn more about the PeopleShop study that is leading the way in shopper engagement.

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Protecting Young Eyes

Jun 2016

Protecting Young Eyes

In 10 years, half the world's population will suffer from myopia.

Today, 1 in 10 children suffer from vision problems and a large part of the problem is that they are using their digital tablets incorrectly.

Here is what we did to tackle the problem.
Almarai partners with Leo Burnett KSA to create an online film that is breaking records! Close

Apr 2016

Almarai partners with Leo Burnett KSA to create an online film that is breaking records!

Almarai, the largest producer of dairy products in the Arab world, has created an internet sensation by launching a poignant film on the highly sensitive issue of breastfeeding. In partnership with Leo Burnett KSA, who created the film, Almarai launched the campaign in early February and the rest is history.

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Leo Burnett MENA kicks off Leo Lab 3.0 workshop

Jul 2014

Leo Burnett MENA kicks off Leo Lab 3.0 workshop

Starting with Beirut based team, a 2-day intensive digital and social workshop was launched in the mountains of Lebanon on June 27 and 28, 2014.

The workshop is planned to roll out in the entire MENA region during the course of 2014.

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Leo Burnett MENA + ArabNet + The National present #ARABurNETt

Jun 2014

Leo Burnett MENA + ArabNet + The National present #ARABurNETt

In partnership with ArabNet and Middle East newspaper The National, Leo Burnett MENA created #ARABurNETt talks.

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Picon Happiness heroes Close

Jan 2014

Picon Happiness heroes

The Lebanese media is exceptionally fragmented and very little content is dedicated to the development of civic education or responsibility. The content that the children are exposed to through schools and media wasn’t doing enough to help prepare our future generations for the challenges society.

We identified the opportunity to improve the community by undertaking real-world initiatives through an engaging civic responsibility program lead by our future: the students.

Watch