Leo Burnett Unveils 2017 Cannes Lions Predictions

Jun 2017

Leo Burnett Unveils 2017 Cannes Lions Predictions

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival will be held in Cannes, France, from June 17 to 24.

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Publicis Communications MEA kick-starts a strategic partnership between Google and all its creative agencies.

Jun 2017

Publicis Communications MEA kick-starts a strategic partnership between Google and all its creative agencies.

The Google collaboration enables Publicis Communications’ creative agencies to perfect a digital first approach, starting with the Google All-Stars Academy 2.0.

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The Politics Of Branding – Lessons From 2016

Apr 2017

The Politics Of Branding – Lessons From 2016

Kamal Dimachkie, our Executive Regional Managing Director, shares lessons brands can draw from the US Presidential elections and the Brexit referendum, and suggests ways to leverage it in the marketplace.

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Colbert’s Legacy

Jun 2016

Colbert’s Legacy

Jean Baptiste Colbert, the Finance Minister for France during the reign of King Louis XIV, has gone down in history as a hardworking, fiercely loyal and devoted subject to the Sun King, but has left a terrible legacy. Ironically, well-intentioned as Colbert may have been, he has created a system and a reflex that continues to plague organisations during economic downturns.

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Activating data in the activation world Close

May 2016

Activating data in the activation world

An Arc Leo Burnett think piece on how research data coupled with a deep understanding of human behavior can help inform the way Brands need to talk to people, engage with shoppers, and influence their purchase decision along their path to purchase.

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Ad Agencies: De-commoditise the ad industry

May 2016

Ad Agencies: De-commoditise the ad industry

In a landscape where clients are looking for different solutions and ad agencies are suffering from a lack of differentiation and the threat of disruptive new entrants, agencies need to avoid commoditisation by reinventing the business model, creating more value to clients and capturing the next wave of growth.

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Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Apr 2016

Emirates Airline appoints Leo Burnett Dubai as creative partner for Gulf, Middle East and North Africa

Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.

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Leo Burnett makes an impact at Dubai Lynx 2016!

Mar 2016

Leo Burnett makes an impact at Dubai Lynx 2016!

We had a commanding presence at the Dubai Lynx this year, thanks to the coordinated efforts of a solidly committed and hard working team from our office.

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