Jean Baptiste Colbert, the Finance Minister for France during the reign of King Louis XIV, has gone down in history as a hardworking, fiercely loyal and devoted subject to the Sun King, but has left a terrible legacy. Ironically, well-intentioned as Colbert may have been, he has created a system and a reflex that continues to plague organisations during economic downturns.Read more
An Arc Leo Burnett think piece on how research data coupled with a deep understanding of human behavior can help inform the way Brands need to talk to people, engage with shoppers, and influence their purchase decision along their path to purchase.Watch
In a landscape where clients are looking for different solutions and ad agencies are suffering from a lack of differentiation and the threat of disruptive new entrants, agencies need to avoid commoditisation by reinventing the business model, creating more value to clients and capturing the next wave of growth.Check this article by Ahmad Abu Zannad
Emirates Airline, ranked as The Most Valuable Airline Brand in the World by the 2016 Brand Finance Global 500 report, has chosen Leo Burnett Dubai as its new full-service advertising agency, following a competitive, multi-agency pitch.More Info
After more than 100 years apart, Van Gogh’s three paintings of “The Bedroom” come together at the Art Institute of Chicago marking the first time in North American history that all three works have been displayed side-by-side.
To commemorate the occasion and celebrate the Van Gogh exhibition launching at the museum on February 14, Leo Burnett Chicago built a full-scale, livable model of Van Gogh’s infamous "The Bedroom." Art fans will be able to book two nights in the replica bedroom on Airbnb.More Info
Contagious announced its list of Contagious Pioneers 2016 – their ranking of the agencies from around the globe that consistently set the standard for excellence and innovation in marketing – and Leo Burnett Beirut ranked right up there with the best in the world!More Info
To celebrate its 90th anniversary, The Publicis Groupe – founded by Marcel Bleustein Blanchet in 1926 – is launching an initiative called Publicis90 which will provide mentoring, support and funding to 90 entrepreneurial projects in the digital field.
Participating in the program is easy. All you have to do is visit the website www.publicis90.com and submit your idea before the Feb 28th deadline. Should you have any questions, you can refer to the FAQ section.
Good luck! And may the odds be ever in your favor!Watch / More Info